Wednesday, 5 October 2011


Warm greetings !

The Ministry of Tourism Malaysia  will be organizing the Malaysia International Tourism Expo (MITE 2011) from 25th to 27th November 2011 at Malaysia Agriculture Exposition Park Serdang, Selangor (MAEPS). A notable fact to mention here is that Malaysian tourism and hospitality industry has emerged as one of the key sectors driving the country's growth and is thriving, owing to a huge surge in both business and leisure travel by foreign and domestic tourists.

Malaysia International Tourism Exchange is an event designed to promote and further develop the Malaysian travel industry. It  provides tremendous opportunity for the consumer in general and corporate buyers in particular with the promoter and supplier of the travel services. MITE focuses on a range of activities such as outbound tour booking, inbound tour booking, hotel promotion, golf club promotion, family fill fun activities such as (go-kart, layang-layang contest, traditional games), SME product showcase, Agro product showcase, home stay, luxury goods showcase, Malaysia kitchen, fine cuisine and etc. It is an exhibition that promotes primarily Business to Consumer products and services (B2C).

What is the target number of visitors ?

The Ministry of Tourism is estimating 500,000 visitors to visits the fair and since it is a holiday weekend during the exhibition the number can be easily met. Massive promotion will be conducted via newspaper advertisements including both local and international, radio advertisement, TV advertisement, internet medium advertising and promotion at foreign embassy mission and foreign tourism ministry counterpart.
Benefit of participating ?

Through this fair can increase your company sales and product distribution as 500,000 visitors from all walks of life will be visiting the exhibition. These numbers are YOUR CUSTOMER and CONSUMER. It is an exhibition of the exchange of tourism opportunities between participating countries and exhibitors for visitors of both local and foreigner. Over here the tourism exchange program promotes both inbound and outbound activities. MITE also showcases and exhibit products and services from the various industries that promotes tourism growth.

Tourism Malaysia are pleased to extend their invitation to all the travel industry player to participate in this inaugural event which they are confident will be the largest tourism trade related gathering in Malaysia.  For early birds price is RM2,000.00. It is 50% discount until 16th October 2011. The booth is selling very fast so if any travel industry player interested to take part in this exhibition you can register now or contact the person in-charge below here for further information.

Capt. Faisal Misni RMAF (Rtd)
Executive - Special Project
Lot 3.03, Level 3 Bangunan KWSP
Changkat Raja Chulan
Off Jalan Raja Chulan
50200 Kuala Lumpur
Tel : 03-2035 5777 Ext 617
DID : 03-2035 5617
Fax : 03-2035 5797
H/P : 019-332 3482
          017-233 8048

Till then stay tune with my next entry and have a nice day to all my lovely friends and readers :-)

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